Service Design

Service Design.

Commerce Design of Horta, Barcelona.  Dissenyem Comerç. In collaboration with Barcelona city authorities.

“Dissenyem Comerç” is a project promoted by the Department of Tourism and Creative Industries together with the Department of Commerce, Markets, Internal Regime and Finance and promoted by Disseny Hub Barcelona and Barcelona Activa. Community Research Design solutions Brand identity  

The Design Museum and Barcelona Activa collaborated with a team of graphic and interior designers from various fields to find ways to enhance local commerce in the upcoming neighbourhood of Horta, Barcelona. The primary objective of this project was to revive local commerce by highlighting the unique local and cultural characteristics that set this neighbourhood apart from the rest of Barcelona. We based our project’s progress on investigation methods and methodologies commonly used in design fields. Some of the methods we utilized included the double-diamond approach.

Phase 1

On the first project we developed along with BAU Centre Universitari from Barcelona, and with the students we have created a team to research about the local commerce and proposed some strategies to end up with one real and feasible proposal.


Phase 2

After the initial phase of research, we have organized actions of co-creation and co-design with the owners of the local businesses.  

Phase 3

In the next stage, we were focused on proposals that bring solutions previously identified.  

Final proposal for the first service design action

The main goal of our collaboration was to ‘ make it real ‘ since we saw previous projects which were more speculative but not put into practice, so we did it, we produced one of the proposals in real.









Action 2

  The project has consisted of the creation of a game with large panels that reproduce five different types of neighborhood store. Boys and girls can play it by adopting the role of merchants. The most representative objects of each trade in wooden pieces were also designed. A family day was organized where children could enjoy and take the pieces home.      





the interior of a store with a lot of bags hanging on the wall.

M&B Backpack and accessories store in Mataró

|M&B Store in Mataró|

M&B hired us to think about the new vision and design of the store and business, since the brand wasn’t fully recognized because of the multibranded product the first focus of the project was to strengthen the brand of the business and create a narrative around it.

The main inspiration for the concept was the origin of the backpacks and the traditional relationship with handcrafts especially in this area of Catalonia where is well known the arts of ‘Cistelleria’ or wicker baskets.

We used an industrialized perforated metal sheet which allows the product to be twined or generate textures, the colours of the store are inspired by the different tones of the cane or wicker in the drying process from green to light browns which are also related to the Mediterranean tones of the nearby fields where is collected that natural fiver.

The versatility of the metal sheet plus the made-in hooks and displays allows the product to be accommodated in an infinite combination giving freedom and personal identity to the store and the brand.

Montilivi House, Girona.

House design in Girona.

Calm and harmony, that was the goal of this house project, after getting the client’s needs we concluded to create a space where feel order and balance.

With the love of the details and honest materials, oak wood is more beautiful with time, while helping to create a calm and relaxed atmosphere.

To create this atmosphere of calm and balance we have defined the areas by materials that bring continuity, the oak wood helps to follow the private areas of the house.

While the bathrooms are thought of as spaces of calm and self-care the customer experience is the priority such as taking a shower with views of the fields.

The house has a clear zonification defined by private and public areas, the clients wanted to include their office and areas where work is clearly defined and areas of privacy and intimacy.

With this objective, the colour shade of the house and the materials had a big impact on creating an environment that easily can change and adapt to the needs of the clients, such as a meeting room which can be a dining room or a presentations office area which can evolve to a home theatre.

As part of the scope of the project, the house had to be designed to be self-efficient, following the methodology of the passive house technics, improving the isolation and using as much as possible less processed materials to optimize the natural resource that the location offers and the lower down the demand of external resources.

This house design represents our seeking of the balance between content design, user experience, and sustainability from the approach of how to optimize the natural resources to the dedicated selection of the materials and the narrative up to the unique and versatile experience that the client demanded.

Montilivi, Girona.

Special thanks to:

Photo by Enric Badrinas

Furniture by Minim

Woodworks Gomar

Wooden Flooring Daiba

Lighting by Faro

Lighting by Vibia

Furniture & accessories Vitra

Flooring Living Ceramics

Sanitary wear Laufen

Sofa by B&B

Furniture Andreu World

Lighting Marset

Living room, sofa, wood floor, doors, vitra

Vila Olimpica, Barcelona apartment renovation

|Apartment renovation in Barcelona|

In the neighbourhood of Vila Olimpica in Barcelona is situated this turn-key project renovation.

For each project, we like to identify the main lines and objectives to achieve to bring comfort and a better user experience in the domestic space.

One strategy was to open the kitchen to the living with a big window that allows to bring the light inside and also integrate both spaces.

Optimize the natural and cross ventilation of the space and also work with the privacy with sliding doors.

Reorganize the space to locate storage which is camouflage with the doors and the walls.

A dialogue between light and shades along with a minimalistic and neutral design to give importance to what really matters in a domestic space the dwellers.

Pictures: Enric Badrinas

Art work: Mark Bohle

Sculpture: Roger Coll Krasznai

CATBAG in Designboom magazine

We are glad to announce the latest publication in one of the most important portals of design worldwide #Designboom.

Here full article.


Catbag in Designboom

CATBAG backpack store Barcelona

|CAT BAG Concept Store Barcelona|

CATBAG backpack store in Barcelona, a full renovation project for a new concept store, that’s the first specialized store in the urban backpack in Barcelona.

We have defined the strategy to approach the buyer and related products to generate customer experience.

This product is a complement of the lifestyle, understanding the main insights helped us to narrow it down to the idea to be materialized.

Two colours and two materials, that was the goal of the project. The protagonist is the product so we create a background to keep the attention on the backpacks.

Having a long lineal display with a bulkhead to highlight the main product along with the row steel sheets and a versatile system, with made-in designed all the hooks and accessories made-in for the metal grid.