Guidelines for international franchisers which are interested in invest in a big company like Cafe Coffee Day.
The Design Guide Lines book helps to understand the design philosophy applied to concept stores and the procedures to ensure the quality and the success to transmit the brands’ value.
We have done this important document that all the companies must have.
| The Lounge | Cafe Coffee Day | Chennai | India |
The first store in Chennai with the new concept for The Lounge by Cafe Coffee Day.
The challenge in this joint venture with Cafe Coffee Day is to create a Global concept store that gives enough flexibility to make each store unique and different.
In this case, we have designed a wall mounting merchandising rack and a false ceiling fix in a net that gives versatility to shift any of these light panels to create new ambiance and an architectural language to define spaces and functions in the store.
The first store in Bangalore with the new concept of The Lounge for Cafe Coffee Day.
The challenge in this joint venture with Cafe Coffee Day is to create a Global concept store that gives enough flexibility to make each store unique and different.
Basically the objective this project has clearly differentiated areas where customers have different experiences. The store is located in a popular commercial area where it is common to do business over coffee.
NUDEFeria Habitat Valencia we were part of the new generation of designers from Spain and got good feedback on our products from the companies and the end customers.
Andamio Shelf had great acceptation by the industry and media giving a positive feedback.
Skyggeskogen is the forest of shadows a restaurant experience design.
Restaurant experience, this project interact with the history of a Colonial building with the client, to develop the concept the building and space have beeing mapped through textures and shade doing an exhaustive study of how the building change throughout the day with the shadows projected by edification and the existing garden in the backyard.
Once the map was done the textures were developed and located in the floor plan to interact with the sun during the day so the customers could experience the changes of the space from sunlight.
Those textures represent the history, the environment and the future of the building and integrate the outdoor and indoor with strategic openings to the garden which frame the views to the customers.
Design Center in Benicassim, is a project to promote design which combines lectures with workshop experience.
The concept of the project is inspired by the fog which is common during certain periods of the year in that area. The fog invades the building being part of the structure and being part of the space but without modify the main structure. That is related to the design concept of been respectful and not intrusive.
A good design is the one you can’t see, the project has been build following the concept of respect using the fog as a metaphoric element which invades but not modify.
Understanding the location and the heritage of the building the massing of the project comes as a reinterpretation of the textures and shapes.
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