Design Guidelines for Brands

Design Guidelines for Brands

Studioapart design guidelines for brands

 

 

 

 

 

 

Design guidelines for Brands

Guidelines for international franchisers which are interested in invest in a big company like Cafe Coffee Day.

 The Design Guide Lines book helps to understand the design philosophy applied to concept stores and the procedures to ensure the quality and the success to transmit the brands’ value.

 We have done this important document that all the companies must have.

The Lounge Chennai

| The Lounge | Cafe Coffee Day | Chennai | India |

The first store in Chennai with the new concept for The Lounge by Cafe Coffee Day.

The challenge in this joint venture with Cafe Coffee Day is to create a Global concept store that gives enough flexibility to make each store unique and different.

 In this case, we have designed a wall mounting merchandising rack and a false ceiling fix in a net that gives versatility to shift any of these light panels to create new ambiance and an architectural language to define spaces and functions in the store.

Chennai, India, 2014

 

The Lounge Concept Store Bangalore

| The Lounge Concept Store | Bangalore | India |

The first store in Bangalore with the new concept of The Lounge for Cafe Coffee Day.

The challenge in this joint venture with Cafe Coffee Day is to create a Global concept store that gives enough flexibility to make each store unique and different.

Basically the objective this project has clearly differentiated areas where customers have different experiences. The store is located in a popular commercial area where it is common to do business over coffee.

Bangalore 2015.