CATBAG backpack store Barcelona

|CAT BAG Concept Store Barcelona|

CATBAG backpack store in Barcelona, a full renovation project for a new concept store, that’s the first specialized store in the urban backpack in Barcelona.

We have defined the strategy to approach the buyer and related products to generate customer experience.

This product is a complement of the lifestyle, understanding the main insights helped us to narrow it down to the idea to be materialized.

Two colours and two materials, that was the goal of the project. The protagonist is the product so we create a background to keep the attention on the backpacks.

Having a long lineal display with a bulkhead to highlight the main product along with the row steel sheets and a versatile system, with made-in designed all the hooks and accessories made-in for the metal grid.