International Projects
Design and Management – Selection of international coffee shops designed for India Cafe Coffee Day
From 2012 to 2015 we led the international and flagship department of Design for the multinational coffee chain Cafe Coffee Day based in Bangalore, India.
Our duties were defining the new concept stores and guidelines for the company’s international expansion and managing all the stages of the projects, from concept to made-in furniture to business strategies.
From concept to execution
Our responsibilities were designed by taking into account the intangible values of the brand, as well as the insights from the locations and cultures where we intended to establish the company.
This process required us to be open-minded in order to analyze the environment and understand the mindset of consumers.
We needed to reinterpret cultural elements to develop new concepts that would enable the brand to approach the market in a unique way.
