Flagship store Prague

Prague Flagship store Smichov

This store is situated in one of the most significant malls in Prague, where locals often gather to enjoy a good cup of coffee. The concept behind this store is to create a sense of privacy within a space that features a very high ceiling, while also enhancing the company’s value through large artworks that provide a backdrop for customers as they savour their coffee.

A community table serves as a focal point in the space, complemented by a custom-designed ceiling with multiple lamps that are unique to this store. The colour palette of the store reflects the various processes involved in coffee bean production, with red accents appearing only in select pieces of furniture and visual art.

Prague, Czech Republic, 2015.