Roca Showroom

Introduction of New Products at Hotel Juan Carlos I, Barcelona

This project aims to create an innovative exhibition space for new products within the grounds of Hotel Juan Carlos I in Barcelona.

The concept involves designing a stand with a backlit facade while developing an interior space that embodies the cutting-edge nature and innovation the brand wishes to convey.

The exhibition will feature islands with crystal cubes and perimeter niches to showcase the new products effectively.

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Collaboration with Francesc Rifé-
Barcelona, Spain 2010.
Photos by Eugeni Pons.