CAT BAG Concept Store
CATBAG is a backpack store located in Barcelona that has undergone a complete renovation to become the city’s first specialised urban backpack store. We have developed a strategy designed to engage customers and enhance their shopping experience through carefully curated products.
The key focus is to position our backpacks as essential lifestyle accessories. By understanding our target audience, we have refined our concept into a clear vision that we plan to bring to life.
The project centres around two colours and two materials, ensuring that the backpacks remain the highlight of the store. To achieve this, we have designed a long linear display complemented by a bulkhead that draws attention to the main products.
Additionally, the use of raw steel sheets allows for a versatile system, with all hooks and accessories custom-designed for the metal grid display.
