| Showroom Daiba | Masnou | Spain |
Showroom for wood flooring products in Masnou, Barcelona.
The client’s brief was clear: little money, equity, and differentiation from competitors.
The strategy to tackle this project was to use the pallet’s material, but with a new coating, thus reinterpreting their uses to differentiate itself from the competition.
Structures were built using the original wooden material, an outer coat and high-lit with stage lighting to create a new product and a unique exhibition area.
El Masnou 2010.
Fotos: Antonie Arraou